Industries We Serve

B2B

Leading the B2B Digital Marketing Charge

Our mission is to help drive greater inbound leads and growth for your business, improve market viability, increase close rates, and decrease sales cycles, all by developing long-term digital marketing strategies focussed on answering your customer’s questions.

More than most industries, B2B relies heavily on digital marketing because their products are often digital. That’s why strategies to scale and grow require educating your audience and providing them with proactive solutions to the problems they may not even realize they have yet.

Pillars of B2B Marketing Success

Standing Out 101

Account-Based Marketing & Sales

Sell smarter and faster. A strategy designed to help B2B companies market directly to the clients they want. ABM means selecting your ideal companies and creating marketing strategies that directly target the C-Suite decision-makers at those companies. By using a targeted approach, companies improve close rates and shorten deal cycles. And by providing market research, strategic messaging, and a time-tested AMB playbook, we guarantee greater inbound leads.

Answering Customers Questions

Get to “yes” faster. Customers work with people they trust, and we often trust those that have helped educate us. The sooner you become a resource of genuinely helpful, insightful industry knowledge, the sooner you become a trusted resource for any of your customers’ needs. Claiming to be “on time and on budget” is a baseline expectation, not a compelling marketing pitch. How does your business go above and beyond? And what knowledge, experience, or resources do you have that distinguish you from countless competitors? This is precisely where content becomes a key player.

CRM & Marketing Automation with HubSpot

Many CRM subscribers fail to see the full power of their CRM and Marketing Automation tools. More often than not, they simply end up spinning wheels with their inbound sales and marketing efforts.

HubSpot after all is a tool and not a magic wand. In order to harness the complete benefits of HubSpot, work with our team of experts to optimize your workflows and dataflows, as well as training. We have implemented 1000+ CRM and marketing automation platforms across our team.

Driving the Customer Value Journey

Scale your business by growing your customer flywheel.

The customer value journey is a never-ending flywheel that uses the momentum of your existing customers to drive referrals and expand existing client opportunities.

We work with you and your team to ensure that your marketing strategies, messages, and data strategy are helping your customers at each stage from attraction to advocates and beyond!

Why You Need a B2B Digital Marketing Agency.

Because your target companies are often solving verticalized problems, you need to vercatilize your digital marketing efforts to ensure you’re approaching the right customers with the right answers, to the right questions, at the right point on the customer value journey. That takes thoughtful planning, careful strategy, and a devoted set of skills! We believe that your business should focus on the services and solutions you provide and work with us in partnership to help scale and grow the business.

On average, B2B customers are 57% of the way through the buying process before they ever make an initial outreach to a representative. Having a strong digital foundation isn’t a luxurious supplement to your greater marketing efforts; it’s absolutely essential in getting people into the door.

Engaging B2B decision-makers is far from an easy task; they’re too busy running their own businesses that have their own priorities and time constraints. Not to mention, with the plethora of information available at our fingertips, vying for even a few seconds of attention is a challenge.

So, how do you break through? It boils down to having a battle-tested digital marketing strategy. And that’s where we come in.

B2B MARKETING STRATEGIES THAT WORK

Email Marketing

Account-Based Sales & Marketing

Content Marketing

Search-Engine Optimization (SEO)

Pay-Per-Click (PPC) Advertising

Targeted Advertising

Social Media Advertising

Social Media Marketing

Video Marketing

Time to Level-Up

Developing omni-channel content, market research, AMB strategy implementation, and advertising approaches with insights that help your sales teams close more business.

Your website will be most customers’ first impression of your business, as well as the vehicle that takes them through more than half of their buyer’s journey. To be successful, you need to convey that you have a smarter, better, faster approach than your competitors and offer a greater overall value.

With Estes Media’s help, we can help conceptualize and implement online advertising and marketing strategies that bring more business through your door.

Ready to get your project started?

Leave Your Deets and We'll Handle the Rest

Your construction company deserves a more modernized website and strategic marketing effort to keep your phone ringing and more business coming through the front door. If you're ready to hear how we can personalize a plan for you, leave your info and we'll get to work right away.