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Content Writing and Strategy

Bringing Your Brand to Life

Professional Website Content Writing and Strategy Services

Estes Media is a leading content creation and copywriting agency focused on the development, creation, and implementation of engaging content that answers customers’ questions. 

 

From web pages to blog posts, case studies to sales support materials, our attractive, intelligent, and personable content increases traffic, leads, and overall brand awareness.

 

Our dynamite team of copywriting experts and researchers work closely with your team to create compelling, on-brand content that attracts, engages and converts your ideal customers. 

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Driving traffic starts with improving SEO. This is rarely a marketer’s favorite part of the job. It’s a bit like eating vegetables. It’s also challenging to allot adequate time for something, especially given that leadership often wants proven results . . . yesterday.

 

 

So, how do you begin? Improving SEO starts with creating compelling content that reaches a high intent audience (learn more about creating compelling content here), and there is nothing more compelling or interesting to your audience than the answers to their questions! 

Great Content Improves the Customer Value Journey

Winning companies answer more of their customer’s questions before the first call. In fact, 70% of the buyer’s journey is complete before a buyer even reaches out to a company. On average, visitors read 15 or more pieces of content on their problem before ever reaching out. (SiriusDecisions)

B2B Content Strategy

In content and in life, the best results are a product of thoughtful strategy. That’s why our experts work carefully with your team to create a project-specific calendar and content outline detailing every topic, subtopic, writer, editor, draft schedule, keyword, and publish date. It’s a proven battle plan that ensures transparency, collaboration, and, most importantly, accurate and effective content that converts.

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Copywriting Services That Scale

Website copy is the most important element of your website.
 
It’s what attracts, engages, educates, and converts visitors. Your website, after all, is the face of your business and your digital sales rep. It answers your target customers’ questions and convinces them to engage with your business. Content that’s not just compelling and engaging but targets customers at their moment of intent while ranking in the top of search results is imperative for your business, and our professional copywriting services help you scale these efforts. 
 
Check out the industry leading movement helping brands maximize their website copy. The heart of all website copy should Answer Your Customers Questions – learn more about our methodology here.

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Website Copywriting Services

We offer scalable copywriting service plans designed specifically for your business. All of our copywriting services include search engine optimization (SEO) management, ensuring your content attracts the right audience.  
 
Curious to learn more about our prices and process?  View our pricing below.

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SEO Copywriting Services

Take your website from unranked to top ranked, all while increasing traffic and conversions, through our SEO copywriting services.  This service is best for companies that want to polish and update their existing copy so it can better rank for their ideal customer personas . . . and beat their competitors.

Blog/Webpage Copywriting Services

We’re proudly original, and so is our content. Creating new blog posts, articles, or website copy from scratch is one of our many specialities. Our experts work closely with yours – conducting information-driven interviews with key stakeholders, collaborating on effective topics and ideas, researching targeted and high-intent keyphrases – to ensure your content hits all of your brand’s tonal and audience targets.

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Website Rewrite

Does your copy need a facelift? Our copywriting pros make it their mission to revise, refresh, and optimize existing copy that maintains your brand’s voice and gives your digital presence a broad boost.

Competitor Keyword Research

Case Study Development

One of the most powerful trust elements any business can offer their customers and advertise on their website is a case study. We’ll conduct efficient and incisive interviews with your clients to extract key metrics, results, and testimonials that establish you as an industry leader. From there, our professionals create comprehensive overviews of your client relationships that showcase your greatest strengths and services.

Sales One Pager

Content creation isn’t necessarily web exclusive. We also create helpful one pagers to use as sales tools that can help your business establish trust and awareness at the onset of a client relationship. Our copywriting experts and design professionals produce beautiful, informative documents that will help bring more business through your doors.

Pricing

Core- SEO Management -

$2,500

Per Month

*per domain

Competitor Intelligence Tracking
Monitor Competitors’ Search Rankings
Monitor Competitors’ Website Changes
Monitor Competitors’ Content & Link Additions
Predict Yours and Competitors’ Market Share
Ongoing Quarterly Competitor Opportunity Reports
Website Usability Analysis
Core SEO
Setup of Website Sitemap
Image Optimization
Keyphrase Research & Selection
Keyphrase Trends Research & Analysis
Predictive Keyword Analysis
Meta Tags (Title & Description)
Optimization of Robots.txt & GoogleBot Crawls
Creation & Registrations of Sitemap.xml
Duplicate Content Analysis
Header Tags Optimized (Ex. H1s)
Video and Image XML Sitemaps
Universal SEO (Video, Maps, Images, News)
On-Page Keyphrase Updates
UI/UX
Mobile Site Optimization (if applicable)
Information Architecture Audit
Web Server Analysis & Reporting
Website Design Analysis
Voice & Location Search
Google My Business Optimization (if needed)
Local Search Optimization
Yext Markup & Management
Schema HTML Tags
Link Improvements
Link Redirect Audit
Custom 404 Error Page Setup & Optimization
Canonicalization Analysis & Domain Unification
Quarterly Web Page Freshness Updates
Initial Link Analysis & Disavow
Internal Linking Restructuring & Optimization
Backlink Development
Link Reclamation
Creation of Text Navigation (if possible/applicable)
Online Project Management Insights
Access to Project Management Tools
Reporting
Google Analytics Setup w/ Conversion Tracking
Google Analytics Traffic Analysis
SEM Rush Keyword Performance and Rank Tracking
Ongoing Quarterly Keyword Reporting
Ongoing Monthly ROI, Traffic, & Goal Reporting
Google Data Highlights
Keyword Rank Checker Access

Pro- SEO & Content

$$3,750

Per Month

Includes everything from Core *first month is $2,500 for set up

Content Strategy Development
Answering Audience Questions Analysis
Create List of Core Content Pillars
Content Calendar and Roadmap Development
Audience Persona Development
Analyzing Audience Trends with Content
CTA Analysis
Analyzing Content for Conversion Optimization
Optimizing Content for Conversion
Analyzing Content and Site for Trust
Optimizing Content for Trust
Link Building and Content Conversion Analysis
Searcher Experience Analysis
Quarterly Earned Media Content Assessment and Planning
Copywriting
Persona Refinement
Competitive Research
Content Strategy Development
Content Interviews
Outline Development & Review
Article Development (max 2000 words) * Additional articles $2,000
Editing
Optimization
Start Ranking Higher Today

Leave Your Deets and We'll Handle the Rest

Our battle-tested content experts have unparalleled expertise. When you're ready to see how your site can be improved, fill out our form and we'll get your party started.

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