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Digital Marketing Specialist

Digital Marketing Specialist

Let’s break new ground together. Welcome to Estes Media, a fast-growing New Jersey-based digital marketing agency looking for an experienced and results-driven Digital Marketing Specialist to help manage and scale our existing content, SEO, and PPC efforts both internally and externally for a roster of B2B and B2C clients across a number of industries. We’re looking for someone who understands the breadth of digital marketing and possesses the foundational knowledge to develop unique strategies for our clients, manage our diverse workload, and consistently provide our clients with provable ROI.

Who We Are

Estes Media helps B2B and B2C companies grow their sales and marketing channels, covering every corner of the digital marketing world from website design to B2B content strategy development, B2C paid advertising to enterprise PR campaigns. That means you can expect immense exposure to fun, exciting, and ever-evolving new projects that will challenge you and reward you in equal measure. We’re a young, fast-growing company looking for an ambitious, smart, and hard-working Digital Marketing pro to help us level up.

Here's the Pitch
  • Competitive salary and benefits
  • A happy, tight-knit team that thrives off of collaboration
  • Encouragement to grow into your own role and manage your own corner of the business
  • Remote flex team
  • Office manager who is a border collie
Responsibilities
Copywriting Expertise
  • Full-draft writing of original monthly topics across a variety of B2B and B2C companies
  • Blog posts, social media copy, website copy, product descriptions, advertisements, and an array of other mediums, formats, and styles
Content Management
  • SEO/SEM understanding, analysis, and research 
  • Creative strategy development, implementation, and analysis
  • Content roadmap and calendar creation for a variety of clients across a number of industries
  • Optimizing a variety of content across numerous mediums
Advertising Management
  • Build and manage paid client digital campaigns within search, display, video, and other ad networks
  • Strategize, set goals, and optimize
  • Assist in client meetings and presentations to ensure seamless communication and transparency
  • Google Ad Manager
  • Facebook Ads Manager
  • LinkedIn Campaign Manager
  • Copywriting for search platforms
  • Ad Analytics/Analysis
  • Baseline Ad Creative Design
  • Audience targeting and retargeting
  • Customer persona development
  • Optimize campaigns for ROI
Social Media Management
  • Facebook Ad Manager experience
  • LinkedIn Ad experience
  • Copywriting for social media
  • Hootsuite campaign management
  • Creative strategy development, implementation, and analysis
SEO Proficiency
  • Perform competitive research and provide key insights to guide SEO strategies for ourselves and our clients
  • Execute on-page and off-page optimizations to help improve keyword rankings and overall domain authority
  • Stay on top of the ever-evolving landscape to implement new best practices
  • Conduct technical site audits to track, report, and implement ways to improve
Internal/External Project Management
  • Maintain ongoing client content calendars
  • Templatize internal documentation
  • Track and maintain ongoing project tasks
  • Trello platform management
  • Organize and maintain Google Drive folders and content
Requirements
  • 3+ years of relevant experience in digital advertising or marketing
  • Strong writing skills across a variety of mediums and formats
  • SEO/SEM proficiency
  • PPC Proficiency (Facebook, Google, LinkedIn)
  • Bachelor’s/Master’s Degree
  • Writing sample of relevant work
  • Ability to quickly adapt, learn new skills, and take on new responsibilities
  • An expert at Cards Against Humanity
  • A sense of humor
Characteristics
  • Super organized. Need to be able to manage multiple projects of varying sizes across a number of clients/industries. Multi-tasking is a necessity.
  • Consistent. Deliver quality work within expected timeframes. Learn from revisions and implement them diligently. The ideal candidate is transparent and doesn’t need strict oversight.
  • A stickler for the details. Go through all of your tasks with a fine-toothed comb to ensure it lives up to our brand standards. No rushed or half-baked deliveries. Quality always comes first.
  • Account management. You’ve worked with clients and know how to manage expectations to under promise and over deliver.

Apply Now

Please send cover letter, resume, and relevant samples to careers@estes.media.