Case Study: Simpson Unlimited
Commercial roofing and building restoration.
Web Design / Content Strategy / SEO
CRM / Digital Marketing
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Direct Client Feedback
“Estes Media has been essential to developing our sales and marketing plans. Whether that’s CRM, a new website, SEO, advertising, content strategy have up-leveled us from a ‘D’ to an ‘A’.”
– Dan Saportas, EVP Simpson Unlimited
Starting from Scratch.
Simpson Unlimited’s old site hadn’t been updated since the mid-2000’s and was in need of a design overhaul and an extensive technical update. The design was difficult to navigate and had an undefined user journey. There was no clear call-to-action or trust elements featured on the homepage.
Because of it’s clunky interface, slow speed, and poor SEO, the website wasn’t living up to its potential as a lead generation tool. Simpson had no centralized CRM, leading to issues tracking leads, customers, and open opportunities, as well as reporting sales activities.
Their dated CMS had a hard-to-update WYSIWYG.
Form, Meet Function.
PROCESS & HIGHLIGHTS
We provided comprehensive project management and transparency by building a detailed timeline, task list, and collaborative process to keep the project on-budget and on-time.
We conducted detailed content interviews with key stakeholders to understand their pain points in the sales process. We created a blog template from scratch and produced a monthly piece of pillar content. We provided editable WordPress setup and design collaboration and conducted competitive research, keyword research, design/development testing, system integration, and training to ensure the website was equipped with every modern and forward-thinking functionality.
We provided weekly updates during standing call times for project/process accountability and ongoing collaboration.